Search Engine Optimization Specialization - PSDF

Digital Marketing

Search Engine Optimization Specialization

Overview

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

What you will learn

-Complete a competitive analysis on a webpage

-Develop a solid approach for achieving a productive and successful relationship with your client

-Create influencer relationships and collaborations and analyze data to see which content gets the most shares

-Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Skill you will gain;

-Search Algorithm

-Search Engine Optimization (SEO)

-Mathematical Optimization

-Semantics

-Social Media

-Keyword Research

-Marketing

-Content Marketing

-Social Media Marketing

 

Modules Breakdown

Introduction to Search Engine Optimization

Week
1

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google

You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

Search Engine Optimization Fundamentals

Week
2

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Optimizing a Website for Search

Week
3

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Advanced Content and Social Tactics to Optimize SEO

Week
4

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Website Optimization Client Report Project

Week
5

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.

Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Training Type

Online

Language

English

How To Pay.

Admission Process.

1

Register

There’s a form you’ll need to fill out, so we’ll send these to training provider. They’ll run through the applicaiton so you can kick off your training on the right foot.

2

Get the OTP and Complete your Registration

This is where you’ll do your off-job learning. You’ll need to let your Skills to know which provider you want to go with when sign up.

3

Get the Payment Link

After you enter the OTP, you will receive a unique payment link.

4

Pay

Description goes here

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